Elena Serova
- Associate Professor:HSE Campus in St. Petersburg / Saint-Petersburg School of Social Sciences / Department of Sociology
- Elena Serova has been at HSE University since 2016.
Degrees and Academic Titles
- 2013Associate Professor
- 2005
Candidate of Sciences* (PhD)
2005 PhD in Economics, St. Petersburg State Marine Technical University, Faculty of Economics
1981 M. Sc. in Applied Mathematics, St. Petersburg State Marine Technical University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Continuing education / Professional retraining / Internships / Study abroad experience
2013 – 2016 Postdoctoral Program, St. Petersburg State University of Economics
2022-2023 Program "Teach for HSE: 7 Key Principles of Teaching Excellence", 03 Oct 2022 - 27 Jan 2023, 102 h
2021 - Advanced training program "The Art of Business Communication", HSE University St. Petersburg
2020 - Advanced training program "Artificial Intelligence". Courses: Symbolic artificial intelligence, Neural-network technologies, Deep learning, Natural language processing, and speech recognition, The use of digital tools in teaching: theory and practice. Saint Petersburg State University. September - December 2020, 432 hours.
2020 - the “Becoming an Education-Focussed Professor” Programme. British Academy of Management. June - December 2020.
2020 - SAP University Alliance Summer School: Industry 4.0. Education landscapes based on SAP solutions for universities; SAP Process Mining by Celionis; New SAP training materials in the SAP Learning Hub Academic Edition library; Products of the ACC "Polytechnic SAP" for the educational process; Distance and network courses. New support model.
2019 - Integrated Report Training; Avans University of Applied Science. NRU HSE SPb;
2019 - Program "Teaching Principles and Practices Course II. Co-Teaching and Collaborative Principles and Practices"; NRU HSE SPb/ CERGE-EI Teaching Fellows Team; Praha, Czechia;
2019 - Program “Teaching for Big Courses”. NRU HSE;
2019 - Program "SAP solutions for Enterprise Management". SAP Academic Competence Centre, Peter the Great St. Petersburg Polytechnic University (St. Petersburg, Russia)
2018 - CERGE EI Teaching Development Program: Teaching Principles and Practices II
2018 – The workshop on soft skills for teaching and research by William Thomson
2017 – Program «Activated didactics focusing on Problem Based Learning». Avans School of International Studies, Avans University of Applied Science. НИУ ВШЭ-СПб.
2017 – Teaching Principles and Practices Course (CERGE-EI). Praha, Czechia
2017 – Program «Agile Software Development». ScrumTrek. НИУ ВШЭ-СПб.
2017 – International Week “Saimaa is calling”, Saimaa University of Applied Sciences (Saimaa UAS), Finland.
2016 – British Academy of Management Strategy SIG Workshop “The Relevance of Strategy-as-Practice for Strategic Management”, MediaCity UK University of Salford, (Manchester, UK)
2015, 2016 – International Week “Saimaa is calling”, Saimaa University of Applied Sciences (Saimaa UAS), Finland
2015 – Business processes automation in the retail sector based on SAP ERP. Academic Competence Centre, Peter the Great St. Petersburg Polytechnic University (St. Petersburg, Russia)
2013 – Education Technologies: Enterprise Information Systems Based on SAP Solutions. SAP Academic Competence Centre, Peter the Great St. Petersburg Polytechnic University (St. Petersburg, Russia)
2013 - British Academy of Management E-business & E-government SIG & Newcastle University Business School in collaboration with the Centre for Knowledge, Innovation, Technology and Enterprise and the Institute of Social Renewal Workshop “Digital Innovation in Turbulent Times”, Newcastle University Business School, (Newcastle, UK)
2012 – Simulation Modeling with AnyLogic. XJTechnologies (St.Petersburg, Russia)
2012 – Professor Scholarship Challenge 2012. Capsim Management Simulation, Inc.®., (St. Petersburg, Russia - USA)
2011 – Management Simulation. Capsim Management Simulation, Inc.®. (St. Petersburg, Russia - USA)
2009 – Managing IT for Increasing Business Value. EFMD (Brussels, Belgium)
2009 – English for Academic Purposes. Faculty of Philology, St. Petersburg State University, (St. Petersburg, Russia)
2008 – Strategic Management Education Training Program. Haas School of Business, University of California at Berkeley (Berkeley, USA)
2008 – Modern Technologies of Effective Business Building. Business – Engineering Group, (St. Petersburg, Russia)
2007 – Best Practices in Finland. VTT Technical Research Centre of Finland, (Helsinki, Finland)
2007 – Financial and Managerial Accounting. Faculty Development Program, Columbia Business School — Graduate School of Management St. Petersburg State University (St. Petersburg, Russia)
Courses (2023/2024)
- Computational Modeling for Social and Political Studies: Advanced Level (Master’s programme; Saint-Petersburg School of Social Sciences; 2 year, 2 module)Eng
- Computational Modeling for Social and Political Studies: Advanced Level (Mago-Lego; 2 module)Eng
- Computer Modeling of Social Processes (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 4 year, 1, 2 module)Eng
- Computer Modeling of Social Processes (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 3 year, 1, 2 module)Eng
- Information Management (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 4 year, 1, 2 module)Eng
- Information Management (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 3 year, 1, 2 module)Eng
- Organization Theory (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 2 year, 3 module)Eng
- Past Courses
Courses (2022/2023)
- Applications of Decision Making (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 3 year, 4 module)Rus
- Information Management (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 4 year, 1, 2 module)Eng
- Information Management (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 3 year, 1, 2 module)Eng
- Organization Theory (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 2 year, 3 module)Eng
Courses (2021/2022)
Data Mining (Postgraduate course’s programme; field of study "01.06.01. Математика и механика", field of study "39.06.01. Социологические науки", field of study "41.06.01. Политические науки и регионоведение", field of study "46.06.01. Исторические науки и археология"; 2 year, 1 semester)Rus
- Global Strategies and New Business Models (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 3 module)Eng
- Organization Theory (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 2 year, 2, 3 module)Eng
- Project Seminar (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 2 module)Eng
Courses (2020/2021)
Data Mining (Postgraduate course’s programme; field of study "01.06.01. Математика и механика", field of study "39.06.01. Социологические науки", field of study "41.06.01. Политические науки и регионоведение", field of study "46.06.01. Исторические науки и археология"; 2 year, 1 semester)Rus
- Organization Theory (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 2 year, 3 module)Eng
- Strategic Management (Bachelor’s programme; St.Petersburg School of Economics and Management; 3 year, 4 module)Eng
Courses (2019/2020)
- Business Analytics in Supply Chain Management (Master’s programme; St.Petersburg School of Economics and Management; 2 year, 1, 2 module)Eng
Data Mining (Postgraduate course’s programme; field of study "38.06.01. Экономика", field of study "39.06.01. Социологические науки", field of study "41.06.01. Политические науки и регионоведение"; 2 year, 1 semester)Rus
Intellectual Data Analysis (Postgraduate course’s programme; field of study "38.06.01. Экономика", field of study "01.06.01. Математика и механика", field of study "46.06.01. Исторические науки и археология"; 2 year, 1 semester)Rus
- Organization Theory (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 2 year, 3 module)Eng
- Qualification (Postgraduate course’s programme; 2 year, 1 semester)Rus
Research Seminar (Postgraduate course’s programme; field of study "38.06.01. Экономика", field of study "38.06.01. Экономика"; 2 year, 1 semester)Rus
- Strategic Development of Corporate Distribution Networks (Master’s programme; St.Petersburg School of Economics and Management; 2 year, 1 module)Eng
- Strategic Management (Bachelor’s programme; St.Petersburg School of Economics and Management; 3 year, 2 module)Eng
Courses (2018/2019)
Data Mining (Postgraduate course’s programme; field of study "38.06.01. Экономика", field of study "38.06.01. Экономика", field of study "01.06.01. Математика и механика", field of study "39.06.01. Социологические науки", field of study "41.06.01. Политические науки и регионоведение", field of study "46.06.01. Исторические науки и археология"; 2 year, 1 semester)Rus
- International Marketing (Bachelor’s programme; St.Petersburg School of Economics and Management; 3 year, 1, 2 module)Eng
Methodology of Dissertation Research and Academic Papers Writing (Postgraduate course’s programme; field of study "38.06.01. Экономика", field of study "38.06.01. Экономика"; 1 year, 1 semester)Rus
- Organization Theory (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 2 year, 3 module)Eng
- Qualification (Postgraduate course’s programme; 2 year, 1 semester)Rus
Research Seminar (Postgraduate course’s programme; field of study "38.06.01. Экономика", field of study "38.06.01. Экономика"; 1 year, 1 semester)Rus
- Strategic Management (Bachelor’s programme; St.Petersburg School of Economics and Management; 3 year, 2 module)Eng
Courses (2017/2018)
Projects
2015 – SAP ERP implementation in «Detsky Mir» Group.
2012 – Implementation of the Business Process Approach in Polymer Cluster. Based on Business polymeric park on platform of «Processing of plastic» «Komsomolskaya pravda» Ltd., St.-Petersburg.
2010 – “Research Methodology and Indicators of Higher School Scientific-Innovative Complex Development in the Innovation Economics of Russia”, Departmental Special-purpose Program “Development of Higher School Scientific Potential (2009-2010)”
2007 – “Information Resources Management (Experience of Russian Enterprise)”, Faculty of Management St. Petersburg State University
2006 – “State and Developmental Tendencies Research of Information Technologies in Russian Economics: Regional Aspect”, Ministry of Economic Development and Trade of the Russian Federation, St. Petersburg State University
Analysis of the strategic position of the company. Torrow.Net social network promotion strategy for information management and interaction with service sector business
20243
- Chapter Kitzmann H., Strimovskaya A., Serova E. Application of Artificial Intelligence Methods for Improvement of Strategic Decision-Making in Logistics, in: Transfer, Diffusion and Adoption of Next-Generation Digital Technologies. IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023 Nagpur, India, December 15–16, 2023 Proceedings, Part II Vol. 698. Springer, 2024. doi P. 132-143. doi
- Chapter Kitzmann H., Strimovskaya A., Serova E., Tsyplakova E., Sinko G. Enhanced Economic Sustainable Evaluation of Operational Planning in Industrial Engineering, in: Reliability and Statistics in Transportation and Communication. RelStat 2023 Vol. 913. Cham : Springer, 2024. doi P. 418-427. doi
- Article Серова Е. Г., Шкляев Д. О., Сумятина В. О. Управление процессами морской логистики в нефтяной отрасли: анализ и совершенствование с помощью агентно-ориентированных имитационных моделей // Судостроение. 2024. № 1(872). С. 61-68.
20235
- Chapter Serova E., Кожевников Н. В. Digital Business Ecosystems in Emerging Markets, in: Proceedings of the British Academy of Management Conference BAM 2023. Brighton : British Academy of Management, 2023. P. 1-21.
- Article Elizaveta Fainshtein, Chkoniya V., Serova E., Pavel Vorobyev. Sustainable Social Systems: Innovative Service Implications in the Restaurant Business in the Post-COVID Era with Digital Transformation Strategies // Sustainability. 2023. Vol. 15. No. 19. Article 14539. doi
- Chapter Kitzmann H., Strimovskaya A., Serova E. Time-dependent view on strategic planning and operative management collaboration, in: Общество и экономика знаний, управление капиталами: цифровая экономика знаний. KSEM-2023: материалы XIII Международной научно-практической конференции. Краснодар : Кубанский государственный университет, 2023. P. 112-123.
- Chapter Серова Е. Г., Шкляев Д. О. Агентно-ориентированное моделирование в управлении логистическими процессами в нефтяной отрасли // В кн.: Седьмая международная научно-практическая конференция «Имитационное и комплексное моделирование морской техники и морских транспортных систем» (ИКМ МТМТС-2023). Труды конференции. СПб. : ИПК «НП-Принт», 2023. С. 197-208.
- Article Серова Е. Г., Воробьев П. Ф., Файнштейн Е. М. Влияние пандемии COVID-19 на ресторанный бизнес: рекомендации на основе экспертного интервью // Управленческое консультирование. 2023. № 2. С. 99-121. doi
20223
- Chapter Serova E. Artificial Intelligence Development Strategies, in: Proceedings of the British Academy of Management Conference BAM 2022. Manchester, UK. Manchester, UK: British Academy of Management, 2022. P. 1-12.
- Chapter Elizaveta Fainshtein, Serova E. Using Intelligent Text Analysis of Online Reviews to Determine the Main Factors of Restaurant Value Propositions, in: Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines. IGI Global, 2022. doi Ch. 57. P. 1101-1118. doi
- Article Серова Е. Г., Файнштейн Е. М. Ценностное предложение ресторанного бизнеса: интеллектуальный анализ онлайн-отзывов клиентов // Вестник Санкт-Петербургского университета. Серия 8. Менеджмент. 2022. Т. 21. № 1. С. 48-75. doi
20218
- Chapter Serova E. Artificial Intelligence Strategies and Their Impact on Economic Stability: Conceptual Framework, in: Proceedings of the European Conference on the Impact of Artificial Intelligence and Robotics (ECIAIR 2021). Instituto Universitário de Lisboa (ISCTE-IUL), Lisbon, Portuga: Academic Conferences and Publishing International Limited, 2021. P. 174-182. doi
- Chapter Fainshtein E., Serova E., Воробьев П. Ф. Contemporary Research and Analysis of Food Industry: Case of Russian Restaurant Business Network Branch, in: Eurasian Business Perspectives. Eurasian Studies in Business and Economics Vol. 16. Issue 2. Switzerland, Cham: Springer, 2021. doi P. 183-199. doi
- Chapter Serova E., Kalmykov O. On the Issue of Implementation of Agile and Strategy as a Practice Mixed-Method in Strategic Planning, in: Eurasian Business Perspectives. Eurasian Studies in Business and Economics Vol. 16. Issue 2. Switzerland, Cham: Springer, 2021. doi P. 127-139. doi
- Chapter Serova E., Kalmykov O. Strategy-as-Practice Approach in Management of IT Companies, in: Proceedings of the British Academy of Management Conference BAM 2021. Oxford, UK: Oxford Abstracts, 2021. P. 1-11.
- Article Serova E., Shklyaev D. Systems of Distributed Artificial intelligence for Analysis of Oil Product Transportation processes: Evidence from Russia // International Journal of Simulation and Process Modelling. 2021. Vol. 17. No. 2/3. P. 106-115. doi
- Chapter Fainshtein E., Serova E. Using Intelligent Text Analysis of Online Reviews to Determine the Main Factors of Restaurant Value Propositions, in: Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry. IGI Global, 2021. doi Ch. 10. P. 223-240. doi
- Chapter Серова Е. Г., Файнштейн Е. М. Интеллектуальный анализ текста онлайн-обзоров: выявление факторов ценностного предложения сетевого ресторанного бизнеса // В кн.: Четвертая международная конференция «Управление бизнесом в цифровой экономике»: сборник тезисов выступлений, СанктПетербург. СПб. : ИПЦ СПбГУПТД, 2021.
- Chapter Серова Е. Г., Сумятина В. О. Цифровые двойники: концепция и области применения. Digital Twins: Concept and Applications // В кн.: Робототехника и искусственный интеллект. Красноярск : ЛИТЕРА-принт, 2021. С. 91-97.
202010
- Chapter Serova E., Shklyaev D. Agent-Based Modeling for Decision Making Support: Case of Transport Logistics in Oil Company, in: Proceedings of the 32nd European Modeling & Simulation Symposium (EMSS 2020). Dime University of Genoa: Dime University of Genoa, 2020. P. 35-40. doi
- Chapter Serova E. Algorithm for Assessing of Transport and Logistics Complexes Development: Regional aspect, in: Логистика: современные тенденции развития: материалы XIX Междунар. науч.-практ. конф. 2, 3 апреля 2020 г. / Отв. ред.: В. С. Лукинский. Ч. 2. СПб. : ГУМРФ имени адмирала С.О. Макарова, 2020. P. 239-244.
- Article Serova E., Sokolov B., Ivanov D., Yusupov R. Combined Approach to the Complex Objects Control and Stability Analysis of Management Decisions // International Journal of Risk Assessment and Management. 2020. Vol. 23. No. 1. P. 106-118. doi
- Chapter Serova E. Intelligent Technologies and Systems for Spatial Industrial Strategic Planning, in: Intelligent Distributed Computing XIII. Switzerland : Springer, 2020. doi P. 414-422. doi
- Chapter Serova E. Is Artificial Intelligence Essential to People, Organization, and Society?, in: Proceedings of the British Academy of Management Conference BAM 2020. Oxford Abstracts, 2020. P. 1-8.
- Chapter Serova E. MNEs’ Artificial Intelligence Strategies in the Emergent Economy, in: Annual GSOM Emerging Markets Conference 2020. Conference book. Graduate School of Management, St. Petersburg State University, 2020. P. 94-97.
- Chapter Krichevsky M., Serova E. Machine learning as a tool for choice of enterprise development strategy, in: E3S Web of Conferences. Topical Problems of Agriculture, Civil and Environmental Engineering (TPACEE 2020) Vol. 224: Green IT Engineering. EDP Sciences, 2020. P. 1-13. doi
- Chapter Serova E. On the issues of Artificial Intelligence implementation: advantages and constraints, in: Becoming greener – digitalization in my work. Lappeenranta, Finland: LAB University of Applied Sciences, 2020. P. 49-53.
- Chapter Serova E., Fainshtein E. Value Proposition of Network Companies Providing Restaurant Services in Russia:Analysis and Evaluation, in: Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior. IGI Global, 2020. doi P. 137-158. doi
- Chapter Серова Е. Г., Сумятина В. О., Шкляев Д. О. Интеллектуальный анализ данных и анализ бизнес-процессов: сравнение и контекстное позиционирование // В кн.: Сборник научных трудов Второй Санкт-Петербургской конференции исследователей в сфере экономики, бизнеса и общества: итоги и вызовы 2020 года / Под общ. ред.: Е. М. Рогова, Ю. А. Тарасова, Е. А. Шакина, Е. В. Шушунова. НИУ ВШЭ, 2020. С. 105-110.
20199
- Chapter Serova E. Artificial Intelligence for Analysis of Collaborative Consumer Networks Management, in: Proceedings of the European Conference on the Impact of Artificial Intelligence and Robotics. Oxford : Academic Conferences and Publishing International Limited, 2019. P. 304-311. doi
- Chapter Serova E., Kazantsev A. Cluster Approach to Evaluation and Analysis of Regional Transport and Logistics Complexes, in: ANNUAL GSOM EMERGING MARKETS CONFERENCE 2019. St. Petersburg : St. Petersburg State University Graduate School of Management, 2019. P. 337-339.
- Article Sokolov B., Potryasaev S., Serova E., Ipatov Y., Andrianov Y. Informative and Formal Description of Structure Dynamics Control Task of Cyber-Physical Systems // Journal of Applied Engineering Science/Istrazivanja i Projektovanja za Privredu. 2019. Vol. 17. No. 1. P. 61-64. doi
- Chapter Fainstein E., Serova E., Vorobyev P. Innovative Approach for Strategic Analysis of Russian Restaurant Business Network Branch, in: the 29th EBES Conference Proceedings, Volume 1, SCTE-IUL, Instituto Universitбrio de Lisboa, Lisbon, Portugal Vol. 1: the 29th EBES Conference Proceedings. Lisbon, Portugal : SCTE-IUL, Instituto Universitбrio de Lisboa, Lisbon, Portugal , 2019. P. 142-148.
- Chapter Krichevsky M., Serova E. Machine Learning Methods for Strategic Management, in: Book of Proceedings International May Conference on Strategic Management, IMCSM19 Vol. 15. Issue 1. Beograd : the University of Belgrade, Technical Faculty in Bor, 2019. Ch. 1. P. 422-432.
- Article Серова Е. Г., Воробьев П. Ф., Файнштейн Е. М. Количественная модель SWOT-анализа и ее применение в стратегическом менеджменте: на примере сетевого ресторанного бизнеса // Вестник Санкт-Петербургского университета. Серия 8. Менеджмент. 2019. Т. 18. № 4. С. 531-562. doi
- Chapter Серова Е. Г., Казанцев А. К. Региональные транспортно-логистические комплексы России: оценка и сравнительный анализ в контексте социально-экономического развития регионов // В кн.: Россия: тенденции и перспективы развития. Ежегодник Ч. 2. Вып. 14. М. : Институт научной информации по общественным наукам (ИНИОН) РАН, 2019. С. 826-834.
- Chapter Серова Е. Г., Сумятина В. О., Шкляев Д. О. Системы распределенного искусственного интеллекта и мягкие вычисления (soft computing) при решении задач многофункциональной логистики // В кн.: Сборник научных трудов Санкт-Петербургской конференции исследователей в сфере экономики, бизнеса и общества: итоги 2019 года / Под общ. ред.: Е. М. Рогова, Ю. А. Тарасова, Е. А. Шакина. СПб. : Национальный исследовательский университет "Высшая школа экономики", 2019. С. 44-48.
- Chapter Серова Е. Г., Сумятина В. О. Цифровизация логистической деятельности предприятия: риски, опыт применения, возможности // В кн.: Развитие и взаимодействие реального и финансового секторов экономики в условиях цифровой трансформации. Оренбург : Оренбургский государственный университет, 2019. С. 472-474.
20183
- Chapter Serova E., Guryeva I. Health Care Information Technologies Innovation, in: Proceedings of the 14th European Conference on Management, Leadership and Governance– ECMLG 2018, Utrecht, Netherlands, 2018. Utrecht : Academic Conferences and Publishing International Limited, 2018. P. 245-255.
- Chapter Serova E., Айрапетян И. А., Колмыченко Д. О. Transformation of Russian Electricity Market Model after the Implementation of Blockchain Technology, in: Conference Proceedings GSOM Emerging Market Conference 2018. St. Petersburg : St. Petersburg University, 2018. P. 74-77.
- Article Серова Е. Г., Лукинский В. С. Методы и инструменты интеллектуального анализа данных в цифровой логистике и управлении цепями поставок Methods and Tools of Intelligent Data Analysis for Digital Logistics and Supply Chain Management // Логистика и управление цепями поставок. 2018. № 4(87). С. 73-80.
20174
- Chapter Serova E. Contemporary Knowledge Management Tools for Supporting of Knowledge Intensive Processes and Improving Quality of Client Care, in: Proceedings of the International Forum on Knowledge Asset Dynamics, 12th edition, Knowledge Management in the 21st Century: Resilience, Creativity and Co-creation, IFKAD 2017. St. Petersburg : St. Petersburg University, 2017. P. 1761-1773.
- Chapter Serova E. On the Issue of Interaction Between Business and ICT in Contemporary Society, in: Eurasian Studies in Business and Economics. Country Experiences in Economic Development, Management and Entrepreneurship Vol. 5. Switzerland : Springer, 2017. doi P. 847-861. doi
- Chapter Serova E. System Models for Strategic Spatial Planning and Regional Development, in: Proceedings of the 13th European Conference on Management, Leadership and Governance– ICMLG 2017, Cass Business School, City University London, 2017. L. : Academic Conferences and Publishing International Limited, 2017. P. 452-458.
- Article Багиев Г. Л., Серова Е. Г. МОДЕЛИРОВАНИЕ МАТЕРИАЛЬНО-ВИРТУАЛЬНЫХ ПОТРЕБИТЕЛЬСКИХ ЦЕННОСТЕЙ И ЭКОНОМИКО – МАТЕМАТИЧЕСКАЯ КОМПЕТЕНТНОСТЬ МАРКЕТОЛОГОВ (ДИЗАЙН-СТРУКТУРА-МОДЕЛЬ-ФУНКЦИЯ-ОЦЕНКА) // Известия Санкт-Петербургского государственного экономического университета. 2017. Т. 2. № 1(103). С. 94-100.
20169
- Chapter Serova E. Effective Cooperation as an Essential Trend of Master Programs Innovative Development, in: Российско-итальянское стратегическое сотрудничество в области передачи знаний: сборник материалов международной научно-практической конференции "Качество и Инновации как эффективные инструменты в экономике знаний" (Russian-Italian strategic collaboration in transfer of knowledge. Quality and innovation performance in knowledge-driven Economy) / Ed. by А. Е. Карлик, Ж. Фонтанель. St. Petersburg : -, 2016. P. 30-31.
- Chapter Serova E. Intellectual Capital and Development Strategy, in: Российско-итальянское стратегическое сотрудничество в области передачи знаний: сборник материалов международной научно-практической конференции "Качество и Инновации как эффективные инструменты в экономике знаний" (Russian-Italian strategic collaboration in transfer of knowledge. Quality and innovation performance in knowledge-driven Economy) / Ed. by А. Е. Карлик, Ж. Фонтанель. St. Petersburg : -, 2016. P. 54-57.
- Chapter Serova E., Bagiev G. Intelligent Information Technologies and Systems in the Systemic Research of Marketing Space, in: Proceedings of the 4th International Conference on Management, Leadership and Governance – ICMLG 2016, St. Persburg, SPSUE, 14-15 April, 2016. Reading : Academic Conferences and Publishing International Limited, 2016. P. 296-302.
- Chapter Serova E. Knowledge-oriented Case Management: Opportunities and Constraints, in: Sharing Practices – this is my Story, what is yours. Lappeenranta : Saimaa University of Applied Sciences, 2016. P. 203-214.
- Chapter Serova E. Spatial Economic Systems Development: Modeling Methods for Strategic Analysis, in: 20th EBES Conference - Vienna program and abstract book. Istanbul : EBES Publications, 2016.
- Chapter Serova E. System Modeling in Spatial Strategic Planning: Analysis and Typology, in: GSOM EMERGING MARKETS CONFERENCE 2016. St. Petersburg : St. Petersburg State University Graduate School of Management, 2016. P. 342-344.
- Book Серова Е. Г., Кричевский М. Л. Бизнес-анализ и принятие управленческих решений на основе данных и моделей. Теория, практика, инструменты. СПб. : Профессиональная литература, 2016.
- Chapter Серова Е. Г., Багиев Г. Л. К вопросу повышения экономико-математической компетентности маркетологов (дизайн – структура – модель - функция) // В кн.: Математическая подготовка студентов экономических направлений. СПб. : СПбГЭУ, 2016. С. 19-24.
- Chapter Серова Е. Г., Багиев Г. Л. Системные исследования маркетингового пространства территории. Systemic Research of Marketing Space of Territory // В кн.: Научные труды вольного экономического общества России. Том сто девяносто восьмой. М. : Вольное экономическое общество России, 2016. Гл. 1. С. 16-22.
20156
- Article Serova E. Architectural design of sustainable information systems // The Wissenschaftszeitschrift Journal. 2015. Vol. 1. No. 1. P. 27-42.
- Chapter Serova E. Case Management as a Tool for Forming Corporate Knowledge, in: Proceedings of the 9th European Conference on Information Management and Evaluation ECIME 2015. Reading : Academic Conferences and Publishing International Limited, 2015. P. 198-205.
- Article Serova E., Bagiev G. Contemporary Methods and Systems Modeling for Systemic Marketing Research // The Wissenschaftszeitschrift Journal. 2015. Vol. 1. No. 1. P. 11-20.
- Chapter Serova E. Hybrid Intelligent Systems and Models for Architectural Design of Management System, in: Proceedings of the Symposium Automated Systems and Technologies AST’2015. St. Petersburg : Федеральное государственное автономное образовательное учреждение высшего образования "Санкт-Петербургский политехнический университет Петра Великого", 2015. P. 51-58.
- Article Serova E., Krichevsky M. Intelligent Models and Systems in Spatial Marketing Research // The Electronic Journal Information Systems Evaluation. 2015. Vol. 18. No. 2. P. 159-171.
- Chapter Серова Е. Г. Современная Ирландия: экономические и социальные показатели развития. Modern Ireland: the Main Indicators of Economic and Social Development // В кн.: Уроки Ирландии: экономика, общество, культура. СПб. : СПбГЭУ, 2015. С. 32-43.
20142
- Chapter Serova E. ARCHITECTURAL DESIGN OF SUSTAINABLE INFORMATION SYSTEMS, in: Proceedings of the 28th Annual Conference of the British Academy of Management BAM 2014. L. : British Academy of Management, 2014. P. 1-14.
- Chapter Серова Е. Г. Секрет успеха: открытые инновации и бизнес-модели // В кн.: Материалы Межвузовского научно-методического семинара «Современные проблемы международной экономики. Санкт-Петербургский государственный экономический университет, 2014. С. 60-67.
20131
20121
20101
20082
- Article Серова Е. Г., Казанцев А. К., Серова Л. С. Информационно-технологические ресурсы российских регионов: оценка и сравнительный анализ The Russian regions information technology resources: estimation and the comparative analysis // Информационные ресурсы России. 2008. № 6. С. 5-9.
- Article Серова Е. Г., Ананьев И. В. Области эффективного применения нотации IDEF0 для задач описания бизнес-процессов The Areas of IDEFO Notation Effective Application for Tasks of Business-Processes Description // Вестник Санкт-Петербургского университета. Серия 8. Менеджмент. 2008. Т. 8. № 2. С. 161-173.
20071
Conferences
- 2023Седьмая международная научно-практическая конференция «Имитационное и комплексное моделирование морской техники и морских транспортных систем» (ИКМ МТМТС-2023) (Санкт-Петербург). Presentation: Агентно-ориентированное моделирование в управлении логистическими процессами в нефтяной отрасли
- British Academy of Management Conference BAM 2023 (Brighton). Presentation: Digital Business Ecosystems in Emerging Markets
XIII Международная научно-практическая конференция "Общество и экономика знаний, управление капиталами: цифровая экономика знаний.Society and knowledge economy, wealth management: digital knowledge economy KSEM-2023" (Краснодар). Presentation: Time-dependent view on strategic planning and operative management collaboration
- IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023 (Nagpur). Presentation: Application of Artificial Intelligence Methods for Improvement of Strategic Decision-Making in Logistics
- 2022British Academy of Management Conference BAM 2022 (Manchester). Presentation: Artificial Intelligence Development Strategies
- British Academy of Management Conference BAM 2022 (Manchester). Presentation: Artificial Intelligence Development Strategies
- 2021Управление бизнесом в цифровой экономике (Санкт Петербург). Presentation: Интеллектуальный анализ текста онлайн-обзоров: выявление факторов ценностного предложения сетевого ресторанного бизнеса
- the European Conference on the Impact of Artificial Intelligence and Robotics (ECIAIR 2021) (Лиссабон). Presentation: Artificial Intelligence Strategies and Their Impact on Economic Stability: Conceptual Framework
- British Academy of Management Conference BAM 2021 (Oxford, UK). Presentation: Strategy-as-Practice Approach in Management of IT Companies
- 8th International GSOM Emerging Markets Conference 2021 (Санкт-Петербург). Presentation: Intelligent Text Analysis for Scientific Literature Searching on a Specific Topic
- Робототехника и искусственный интеллект (Железногорск). Presentation: Цифровые двойники: концепция и области применения
- British Academy of Management Conference BAM 2021 (Oxford, UK). Presentation: Strategy-as-Practice Approach in Management of IT Companies
- 2020Becoming greener – digitalization in my work (Lappeenranta). Presentation: On the issues of Artificial Intelligence implementation: advantages and constraints
British Academy of Management Conference BAM 2020 (Oxford). Presentation: Is Artificial Intelligence Essential to People, Organization, and Society?
- Логистика: современные тенденции развития: материалы XIX Междунар. науч.-практ. конф. (Санкт Петербург). Presentation: Algorithm for Assessing of Transport and Logistics Complexes Development: Regional aspect
The 32nd European Modeling & Simulation Symposium (EMSS 2020). Presentation: Agent-Based Modeling for Decision Making Support: Case of Transport Logistics in Oil Company
The 7th International GSOM Emerging Markets Conference (Санкт-Петербург). Presentation: MNEs’ Artificial Intelligence Strategy in the Emergent Economy
- Санкт-Петербургская конференция исследователей в сфере экономики, бизнеса и общества: итоги 2020 года (Санкт-Петербург). Presentation: Интеллектуальный анализ данных и анализ бизнес-процессов: сравнение и контекстное позиционирование
- 2019Management and Work in a Digital World (Berlin). Presentation: Managent and Work in Digital World
- International May Conference on Strategic Management (IMCSM) (Belgrade). Presentation: MACHINE LEARNING METHODS IN STRATEGIC MANAGEMENT
- X Международная научно-практическая конференция “Регионы России: стратегии и механизмы модернизации, инновационного и технологического развития” (Курск). Presentation: Региональные транспортно-логистические комплексы России: оценка и сравнительный анализ в контексте социально-экономического развития регионов
- Intelligent Distributed Computing XIII (Санкт Петербург). Presentation: Intelligent Technologies and Systems for Spatial Industrial Strategic Planning
- The European Conference on the Impact of Artificial Intelligence and Robotics. (Oxford). Presentation: Artificial Intelligence for Analysis of Collaborative Consumer Networks Management
- The 29th EBES (Eurasia Business and Economics Society) Conference. (Lisbon). Presentation: The Issues on Implementation of Agile and Strategy as a Practice Mixed-Method in Contemporary IT Company
- The 29th EBES (Eurasia Business and Economics Society) Conference. (Lisbon). Presentation: Innovative Approach for Strategic Analysis of Russian Restaurant Business Network Branch
- GSOM Emerging Market Conference 2019 (Санкт Петербург). Presentation: Cluster Approach to Evaluation and Analysis of Regional Transport and Logistics Complexes
- Всероссийская Национальная конференции «Санкт-Петербургская конференция исследователей в сфере экономики, бизнеса и общества: итоги 2019 года» (Санкт-Петербург). Presentation: Системы распределенного искусственного интеллекта и мягкие вычисления (soft computing) при решении задач многофункциональной логистики
- Развитие и взаимодействие реального и финансового секторов экономики в условиях цифровой трансформации (Оренбург). Presentation: Цифровизация логистической деятельности предприятия: риски, опыт применения, возможности
- 2018The 14th European Conference on Management, Leadership and Governance– ICMLG 2018, Utrecht, Netherlands ( Utrecht, Netherlands). Presentation: Health Care Information Technologies Innovation
- GSOM Emerging Market Conference 2018. St. Petersburg : St. Petersburg University (Санкт-Петербург St. Petersburg). Presentation: Transformation of Russian Electricity Market Model after the Implementation of Blockchain Technology
- Analytics for Management and Business Conference (Санкт-Петербург St. Petersburg). Presentation: Analysis and Management of Collaborative Consumer Networks: Integrated Approach
- 2017The International Forum on Knowledge Asset Dynamics. Knowledge Management in the 21st Century: Resilience, Creativity and Co-creation, IFKAD 2017 (Санкт-Петербург St. Petersburg). Presentation: Contemporary Knowledge Management Tools for Supporting of Knowledge Intensive Processes and Improving Quality of Client Care
The International BRICS Global Business & Innovation Conference (Санкт-Петербург St. Petersburg). Presentation: Health Care Information Technologies Innovation in Russia: Comparative Analysis and Measuring
- The 13th European Conference on Management, Leadership and Governance – ECMLG 2017, Sity University, London, UK (London). Presentation: System Models for Strategic Spatial Planning and Regional Development
- 2016
the 4th International Conference on Management, Leadership and Governance (Санкт-Петербург). Presentation: Intelligent Information Technologies and Systems in the Systemic Research of Marketing Space
Математическая подготовка студентов экономических направлений (Санкт-Петербург). Presentation: К вопросу повышения экономико-математической компетентности маркетологов (дизайн – структура – модель - функция)
- GSOM Emerging Markets Conference: Business and Government Perspectives (Санкт-Петербург). Presentation: System Modeling in Spatial Strategic Planning: Analysis and Typology
- of the 20th EBES (Eurasia Business and Economics Society) Conference (Вена). Presentation: Spatial Economic Systems Development: Modeling Methods for Strategic Analysis
- 2015
Symposium Automated Systems and Technologies AST’2015 (Санкт-Петербург). Presentation: HYBRID INTELLIGENT SYSTEMS AND MODELS FOR ARCHITECTURAL DESIGN OF MANAGEMENT SYSTEM
the 9th European Conference on Information Management and Evaluation ECIME 2015 (Bristol). Presentation: Case Management as a Tool for Forming Corporate Knowledge
- International Conference “GSOM Emerging Markets Conference: Business and Government Perspectives” (Санкт-Петекрбург). Presentation: Contemporary Methods and Systems Modeling for Business Analysis
the 17th EBES (Eurasia Business and Economics Society) conference (Венеция). Presentation: On the Issue of Interaction Between Business and ICT in Contemporary Society
- 2014Маркетинговые компетенции и эффективность бизнеса (Санкт-Петербург). Presentation: Information Architecture Design of Marketing Spatial System
the 28th Annual Conference of the British Academy of Management BAM 2014 (Belfast). Presentation: Architectural Design of Sustainable Information Systems
the 8th European Conference on Information Management and Evaluation ECIME 2014 (Гент). Presentation: Scoring Model of Information Systems Sustainability
- «Развивающиеся рынки: перспективы развития бизнеса и государства» («GSOM Emerging Markets Conference: Business and Government Perspectives») (Санкт-Петербург). Presentation: Spatial Information Systems: Design of Sustainable Architecture
- 2013
Научная сессия ППС, научных сотрудников и аспирантов факультета коммерции и маркетинга СПбГЭУ «Коммерция и маркетинг в инновационном развитии», март-апрель 2013 г (Санкт-Петербург). Presentation: ЭВОЛЮЦИЯ КОНЦЕПЦИИ МАРКЕТИНГА: ОТ ТРАДИЦИОННОГО К МАРКЕТИНГУ ПРОСТРАНСТВЕННОГО ВЗАИМОДЕЙСТВИЯ
Имитационное и комплексное моделирование морской техники и морских транспортных систем- ИКМ МТМТС 2013 (Санкт-Петербург). Presentation: ИННОВАЦИОННЫЕ РЕШЕНИЯ ПРИ ФОРМИРОВАНИИ СТРУКТУР КОМПЛЕКСОВ МОРСКОЙ ТЕХНИКИ ДЛЯ ДОБЫЧИ НЕФТИ И ГАЗА НА ШЕЛЬФЕ
the 27th Annual Conference of the British Academy of Management BAM 2013 (Liverpool). Presentation: INTELLIGENT TECHNOLOGIES AND CREATION OF THE INFORMATION INFRASTRUCTURE OF MARKETING SPATIAL SYSTEMS
- Маркетинг и эффективность банковского бизнеса (Санкт-Петербург). Presentation: Использование интеллектуальных технологий в управлении пространственными информационными ресурсами банковского маркетинга
Шестая всероссийская научно-практическая конференция «Имитационное моделирование. Теория и практика» (ИММОД-2013) (Казань). Presentation: Методы моделирования при формировании информационной архитектуры пространственных систем маркетинга
- Актуальные проблемы развития и управления инновационной деятельностью промышленных предприятий (Санкт-Петербург). Presentation: Инновации при формировании архитектуры пространственной системы маркетинга
Современные проблемы международной экономики (Санкт-Петербург). Presentation: Секрет успеха: открытые инновации и бизнес-модели
- 2012the 26th Annual Conference of the British Academy of Management BAM 2012 (Cardiff). Presentation: DISTRIBUTED ARTIFICIAL INTELLIGENT SYSTEMS FOR DECISION MAKING SUPPORT
- Современная регионалистика: структура, проблемы, перспективы (Санкт-Петербург). Presentation: К вопросу формирования инфраструктуры маркетинговых пространственных систем
- the 6th European Conference on Information Management and Evaluation ECIME 2012 (Cork). Presentation: Intelligent Decision Support Systems Development Based on Modern Modeling Methods
- 2001British Academy of Management Conference BAM 2021 (Oxford). Presentation: Strategy-as-Practice Approach in Management of IT Companies
Editorial board membership
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2019: Member of the Editorial Board, The Electronic Journal of Business Research Methods
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2013: Member of the Editorial Board, The Electronic Journal Information Systems Evaluation.
Employment history
30 years in bachelor, master, PhD, MBA and further education programs
2018 – Current Reviewer on IGI Global’s International Journal of Technology and Human Interaction (IJTHI)
Dec., 2016 - July, 2019 Academic supervisor and coordinator, HSE - St. Petersburg Doctoral Schools of Economics and Management
2012 – 2014 Director of the Professional development program «Project Management, Microsoft Project for projects planning and realization», HES SPbSUE.
2013 – Current Editorial Board Member of the International Journal of Information Systems Evaluation.
2007 – 2010 Deputy Chair of Information Technologies in Management Department, Graduate School of Management Saint-Petersburg State University, St. Petersburg.
2001 – 2003 Information Technology Center “Mebius”, Marketing Manager, St. Petersburg.
2012 – Current Member of British Academy of Management (BAM), "E-Business & e-Government", "International Business and International Management", and "Strategy" SIG Steering Committees Member.
2011 – Current Conference Track Chair and Committee Member of ECMLG - European Conference on Management Leadership and Governance, ECIME - European Conference of Information Management and Evaluation; Committee Member: ECISM - European Conference of Information System Management, ECIAIR - European Conference on the Impact of Artificial Intelligence and Robotics.
2008 - Current Member of ITHEA - International Scientific Society.
2008 – Current IBM Academic Initiative member.
2003 – Current SAP University Alliance member.
Projects
2015 – SAP ERP implementation in «Detsky Mir» Group.
2012 – Implementation of the Business Process Approach in Polymer Cluster. Based on Business polymeric park on platform of «Processing of plastic» «Komsomolskaya pravda» Ltd., St.-Petersburg.
Scientific project (main)
2010 – “Research Methodology and Indicators of Higher School Scientific-Innovative Complex Development in the Innovation Economics of Russia”, Departmental Special-purpose Program “Development of Higher School Scientific Potential (2009-2010)”
2007 – “Information Resources Management (Experience of Russian Enterprise)”, Faculty of Management St. Petersburg State University
2006 – “State and Developmental Tendencies Research of Information Technologies in Russian Economics: Regional Aspect”, Ministry of Economic Development and Trade of the Russian Federation, St. Petersburg State University
Elena Serova took part in the 13th European Conference on Management Leadership and Governance
Elena Serova, associate professor of the department of management, took part in the 13th European Conference on Management Leadership and Governance, ECMLG 2017, hosted by the Cass Business School, City University of London on 11-12 December 2017.
Associate professor of the Department of Management Elena Serova gave a series of lectures at Saimaa University of Applied Sciences
International Week «Saimaa is calling» took place at Saimaa University of Applied Sciences (Lappeenranta, Finland) from 10 to 14 October 2016.
Elena Serova at the International Scientific Conference «Eurasia Business and Economics Society»
Associate professor of the Management Department Elena Serova attended the XX International Scientific Conference «Eurasia Business and Economics Society».