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Strategic Entrepreneurship

2021/2022
Учебный год
ENG
Обучение ведется на английском языке
3
Кредиты
Статус:
Курс по выбору
Когда читается:
2-й курс, 2 модуль

Преподаватель

Course Syllabus

Abstract

Strategic Entrepreneurship course is an advanced course intended to provide students with a solid foundation in terms of the vital role played by entrepreneurs and entrepreneurship in the 21st century global economy. Entrepreneurship is approached as a way of thinking and acting, as an attitude and a behavior. The emphasis is on entrepreneurship as a manageable process that can be applied in virtually any organizational setting. This is a course of many ideas and questions, and the students will be encouraged to develop and defend their own set of conclusions regarding each of these issues. It is also a course that integrates a number of different disciplines, ranging from sociology and psychology to economics, finance, marketing, and human resource management. Further, it is a course that mixes theory with practice, and the students will be challenged to apply principles, concepts and frameworks to real world situations.
Learning Objectives

Learning Objectives

  • develop a set of competences that are needed for entrepreneurial thinking and entrepreneurial behavior in different settings including your personal life
Expected Learning Outcomes

Expected Learning Outcomes

  • Prepare the "Rocket pitch" presentation of a business idea
  • Appraise the nature of creative new business models that can be turned into sustainable business ventures
  • Assess product/service feasibility, industry/target market feasibility, organizational feasibility, financial feasibility
  • Develop an appreciation for opportunity, how to recognize it, and how to evaluate it
  • Develop the business model using Business model canvas
  • Formulate business concept and test it
  • Grasp the fundamental importance of key values in explaining entrepreneurial success
  • Identify available means that might be used for business idea development
  • Identify the many ways in which entrepreneurship manifests itself, including start-up contexts, corporate contexts, social contexts, public sector contexts, and others
  • Understand principles of ecosystem analysis and implications for business idea development
  • Understand the process nature of entrepreneurship, and ways to manage the process
Course Contents

Course Contents

  • Introduction. Entrepreneurship framework.
  • “Who” is the Entrepreneur
  • Understanding the nature of opportunity
  • Developing a business concept and business model
  • Feasibility analysis and ecosystem analysis
Assessment Elements

Assessment Elements

  • non-blocking Class participation
  • non-blocking Final presentation
    Final presentation should include the following parts:  Cover Slide: name, presenter‘s name, tagline  Problem (Size) & Opportunity Slide: make it clear that there is a big important problem  Solution & Benefit Slide: Describe what you are offering to the target market and concentrate on key benefits for the customers (customer value proposition)  Business Model Slide: Describe how you will make money (e.g. your pricing) and how you will go to market.  Feasibility Analysis Slide: provide the results of the analysis emphasizing the main weaknesses of the project and how team will going to overcome them. The presentation will be assessed based on the originality of the business idea and feasibility analysis of the business concept and interrelation of all elements of the business model. The presentation should last 15 min and is graded in points [0-100].
  • non-blocking Pitch book report
    Each team of students will come up with an original business idea, translating the idea into a well conceptualized business concept, and then turn the concept into a formal business model following the business model canvas. This business model must demonstrate the basic market and economic feasibility of the proposed business idea. Pitch Book is an extended presentation which should include:  Problem  Business idea  Business model  Feasibility analysis  Call for actions
Interim Assessment

Interim Assessment

  • 2021/2022 2nd module
    0.4 * Final presentation + 0.4 * Class participation + 0.2 * Pitch book report
Bibliography

Bibliography

Recommended Core Bibliography

  • Steve Blank, & Bob Dorf. (2020). The Startup Owner’s Manual : The Step-By-Step Guide for Building a Great Company. Wiley.

Recommended Additional Bibliography

  • Blank, S. (2013). Why the Lean Start-Up Changes Everything. Harvard Business Review, 91(5), 63–72. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=87039866
  • Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366
  • Ries, E. (2011). The Lean Startup : How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Currency. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=733896