- This course aims to form the overall understanding of the entrepreneurial process, create an entrepreneurial mindset, foster creative thinking, and develop entrepreneurial skills.
- understanding the entrepreneurship process, its main components, and the relationship between these components
- applying mindsets, frameworks, and techniques to improve individual, team, and organizational creativity
- Recognizing and evaluating entrepreneurial opportunities
- understanding the venture creation process including team formation, organization, acquiring and managing resources
- formulating business concept and test it
- developing creative new business models that can be turned into sustainable business ventures
- assessing product/service feasibility, industry/target market feasibility, organizational feasibility, financial feasibility
- applying the principles of ecosystem analysis for business idea development
- Pitch book report (extended presentation of the business concept and business model)Each team of students will come up with an original business idea, translating the idea into a well conceptualized business concept, and then turn the concept into a formal business model following the business model canvas. This business model must demonstrate the basic market and economic feasibility of the proposed business idea. Pitch Book is an extended presentation which should include: - Problem - Business idea - Business model - Feasibility analysis - Call for actions
- Class participationClass participation will be assessed in several key aspects: group exercises, case discussions, peer-review participation. Each case and exercise is graded in points [0-100].
- Final presentationFinal presentation should include the following parts: - Cover Slide: name, presenter‘s name, tagline; - Problem (Size) & Opportunity Slide: make it clear that there is a big important problem; - Solution & Benefit Slide: Describe what you are offering to the target market and concentrate on key benefits for the customers (customer value proposition); - Business Model Slide: Describe how you will make money (e.g. your pricing) and how you will go to market; - Feasibility Analysis Slide: provide the results of the analysis emphasizing the main weaknesses of the project and how team will going to overcome them. The presentation will be assessed based on the originality of the business idea and feasibility analysis of the business concept and interrelation of all elements of the business model. The presentation should last 15 min and is graded in points [0-100].
- 2022/2023 1st module0.4 * Class participation + 0.2 * Pitch book report (extended presentation of the business concept and business model) + 0.4 * Final presentation
- Steve Blank, & Bob Dorf. (2020). The Startup Owner’s Manual : The Step-By-Step Guide for Building a Great Company. Wiley.
- Blank, S. (2013). Why the Lean Start-Up Changes Everything. Harvard Business Review, 91(5), 63–72. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=87039866