Бутина Ирина Владимировна
- The aim of that course is to give basic knowledge about different communicational instrument in different spheres such as communicational theory, speech structure, visual communication, mitigation, facilitation etc.
- The first part of the course will be focused on the public speaking, argumentation skills and basic design instruments that will help students to create more effective presentations. Then we will dive deeper into the argumentation skills and will develop different argumentation strategies that will help in negotiation. At the end of that part students should be able to communicate their ideas in a way that can be understood by different types of audience and can motivate this audience to respond to the call-2-action that will be integrated into student’s communication. We will discuss, among others, short presentations in pitch format, scientific and popular science presentations, self-presentations.
- Second part of that course will be focused on negotiation process, team facilitation during creative process and deeper understanding of idea selling process through creating a communication strategy with learned instruments.
- The ability to analyze audience
- The ability to create a communicational strategy
- The ability to create a hierarchal presentation structure
- The ability to create a PowerPoint presentation that will follow current design trends
- The ability to facilitate team discussion process
- The ability to formulate a valid argument that can be differentiated accordingly for the different types of the audience
- Audience analysis
- Communicational structure
- Basics of presentation design
- Team management
- Emotional aspects of communication
- Presentations (Exam)Team of students has to make a presentation in accordance with the course content. Each presentation has to take 10 minutes+10 minutes for Q&A session. The topic will be given earlier, before the exam.
- Verganti, R. (2009). Design Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean: Vol. [Academic Subscription]. Harvard Business Review Press.
- Zelazny, G. (2001). Say It with Charts : The Executive’s Guide to Visual Communication: Vol. 4th ed. McGraw-Hill Professional.
- Zelazny, G. (2005). Say It with Charts Workbook. McGraw-Hill Professional.
- Kennedy, G. (2016). Strategic Negotiation. Milton Park, Abingdon, Oxon: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1480511