Business Research Methods

2019/2020

Учебный год

ENG

Обучение ведется на английском языке

6

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс обязательный

Когда читается:

1-й курс, 1, 2 модуль

Преподаватели

Барахас Анхель

Лапин Максим Вячеславович

Course Syllabus

Abstract

The course aims to understand the nature of business research, to explain which kind of business problems might need research study and what are the key issues in research methods that we want to understand. The course is divided in to modules. One is more oriented to know the use of Digital Marketing tool introducing the main topics for business research and its development. The other is more related to the application of research techniques for business using market-based research design, forecasting tool, evaluating risk and return in business and considering multiple perspective for effective decision making in business. Both modules are going to be oriented to practical implications and to be useful.

Learning Objectives

• Understand and manage the lexicon and key concepts of Digital Marketing
• Be able to use professional tools for Digital Marketing
• Learn how to employ Google Analytics for business purposes
• Get the professional skills to get the professional accreditation Google Analytics Individual Qualification (IQ)
• Learn how to employ Yandex Metrica for business purposes
• Get the professional skills to get the professional accreditation Yandex Metrica Certification
• Further manipulation of the data using Simplified visualization and DataBase Querying
• Apply research in business studies.
• Use market-based research designs.
• Forecast and plan business.
• Evaluate return and risk in business.
• Learn to take effective business decisions by considering multiple perspectives.

Expected Learning Outcomes

• Understand and manage the lexicon and key concepts of Digital Marketing
• Be able to use professional tools for Digital Marketing
• Learn how to employ Google Analytics for business purposes
• Get the professional skills to get the professional accreditation Google Analytics Individual Qualification (IQ)
• Learn how to employ Yandex Metrica for business purposes
• Get the professional skills to get the professional accreditation Yandex Metrica Certification
• Further manipulation of the data using Simplified visualization and DataBase Querying
• Apply research in business studies.
• Use market-based research designs.
• Forecast and plan business.
• Evaluate return and risk in business.
• Learn to take effective business decisions by considering multiple perspectives.

Course Contents

• Concepts of Digital Marketing
• Google Analytics for business
• Yandex Métrica for business
• Simplified visualization and DataBase Querying
• Market-based research designs
• Business forecasting and planning
• Return and risk evaluation
• Effective business decisions by considering multiple perspectives

Assessment Elements

• In-class Participation
• Project Work
• Exam,
• Google Analytics Individual Qualification (GAIQ) and Yandex Metrica Certification

Interim Assessment

• Interim assessment (2 module)
  0.25 * Exam, + 0.25 * Google Analytics Individual Qualification (GAIQ) and Yandex Metrica Certification + 0.25 * In-class Participation + 0.25 * Project Work

Bibliography

Recommended Core Bibliography

• Laursen, G. H. N., & Thorlund, J. (2016). Business Analytics for Managers : Taking Business Intelligence Beyond Reporting (Vol. Second edition). Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1367899

Recommended Additional Bibliography

• Simon, P. (2017). Analytics : The Agile Way. Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1548149