Imagination and Creative Thinking

July 25 – 29, 2022

Application period is closed


After taking this course, you will be equipped with tools to identify, evaluate and implement creative and innovative ideas throughout your career.

Course Description

The course focuses on the creative process applied toward business and societal problems, specifically, on identifying and developing innovative solutions to complex problems, fostering a creative culture, and providing practical tools for enhancing individual and team creativity. The course incorporates the best international practices in teaching imagination, creativity, and innovation such as design thinking, lean startup methodology, empathy, and mind-mapping, among others. It provides students an opportunity to reveal and develop their creative potential, which is essential to their personal and professional success.

The course is taught by the Saint Petersburg School of Economics and Management lecturers, Emilia Karpinskaya and Louisa Selivanovskikh

Why Choose This Course?

In today’s rapidly changing world, it is essential to be able to think creatively and innovatively. The course offers the prospect to learn many new techniques related to imagination and creative thinking, with which students will be experimenting both inside and outside the class. Relying on the experiential learning approach, the course aims to develop understanding of how to generate ideas worth testing and iterate to find solutions that make a real difference.

Upon completion of this course, students will:

- learn how to increase and apply your ideation and creative abilities.

- describe and apply mindsets, frameworks, and techniques to improve individual, team, and organizational creativity.

- analyze and solve problems that arise in organizations that work on innovative projects.

- generate novel and useful thinking and ideas about problems using the strategies learned in this course.

- foster your presentation skills by presenting ideas in a public forum (public speaking).

In summary, after taking this course, students will be equipped with tools to identify, evaluate and implement creative and innovative ideas throughout their career, whether they decide to pursue their own business venture or join an established company.


  • Ideation and Creative Flow

  • Creative Mindset and Discovery Skills

  • Customer Discovery

  • Problem Discovery

  • Design Thinking / Building MVP

  • Feedback Reflection

Skills and Competence

Creative Thinking, Problem Solving, Brainstorming, Prototyping, User-Centered Design.


The course has no specific prerequisites.

Teaching Methods

Lectures, group project, discussions, class exercises.

Final Assessment 

Final group presentation.

Final Grade Background

Participation in class activities and final group presentation.

Recommended Reading List

Blank, S. 2006. The Four Steps to the Ephiphany. Reading Handout.

Dyer, J., Gregersen, H., & Christensen, C. 2011. Innovator’s DNA: Mastering the five skills of disruptive innovators. Boston: Harvard Business School Press.

Edmondson, A. C. 2011. “Strategies for Learning from Failure.” Harvard Business Review. 89: 48-55.

Kelley, T. & Kelley, D. 2012. “Reclaim Your Creative Confidence.” Harvard Business Review. 90: 115-118.

Kudrowitz, B. M. & Wallace, D. 2013. “Assess the quality of ideas from prolific, early-stage product ideation.” Journal of Engineering Design. 24: 120-39. Read sections 2-2.2, 3.2, 5.2, 6.1.

Weisberg, R. W. 2009. “On Out-of-the-Box Thinking in Creativity.” In A. Markman & K. Wood (Eds.) Tools for Innovation. (pp. 23-47). Oxford University Press.

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