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Design Thinking for Innovation in the New Post-Pandemic Reality

June 28 – July 2, 2021


Meaning a holistic approach to creative solutions, design thinking fosters a culture of innovation and helps generate new ideas. 

Course Description

The course is focused on studying how Design Thinking works for business from a theoretical and practical point of view. 

The theoretical part will develop an understanding of the Design Thinking theoretical constructs, its mindset, and tools. The practical part aims at implementing the DT methodology. The design thinking methodology training will be based on the real-life case of the St. Petersburg start-up business in the fashion industry. This case provides an opportunity to train design thinking skills as well as to consider the application of artificial intelligence and design thinking methodology to transform ideas into successful business products. The participants’ engagement in this St. Petersburg innovative `live’ case will enable the development of design thinking competencies and provide practical insights into the challenges faced by businesses going online in COVID-19 and post-pandemic reality.  

The course is taught by Tatiana Grishchenko and Polina Artamoshina

Design Thinking has switched online in the new pandemic reality. It proved to be the mindset that works as a business driver for innovative digitalisation

Why Choose This Course?

The course is a unique blend of training design thinking mindset and DT implementation on a real-life start-up case in the new pandemic reality.


Theoretical part:

  • What is Design Thinking? Exploration of Design Thinking stages (empathy, focus, idea generation, prototyping, testing).
  • Empathy and Focus Stages. Learning how to search for a problem and understand client's, user's, or stakeholder's needs.
  • Idea generation, prototyping, testing. Learning how to fulfill the needs and solve the problem of a client/user/stakeholder in a new, creative way.

Empirical part:

Application of DT on the real-life case of a startup. Participants will use the theoretical foundations achieved during the first part of the course in order to solve the development problem of a real startup. Based on the real data, disposition of the startup and the industry specificity participants will need to find a solution which fulfills needs and expectations of all range of stakeholders.

Skills and Competences

The 'live' case study approach to teaching, learning, and assessment using a 'Persona' case, provides opportunities for students to: 

  • develop an understanding of the concept of design thinking and to appreciate its potential value in a contemporary business setting 
  • consider the application of artificial intelligence in the fashion industry to enhance the service proposition and customer experience in a retail clothing store
  • demonstrate capability in the application of design thinking in other industries and business development contexts


The course is intended for a wide audience of participants. No prerequisites are required to start the course.

Teaching Methods

Participants will have an opportunity to apply the Design Thinking mindset in the real-life and present the results during the final course session. The teamwork will benefit through additional expertise provided by the participants with different educational backgrounds and cross-countries’ experience that will enhance the case solution result.

Final Assessment

The final assessment will be based on the results of the team-based project – the real-life company case solution.

Final Grade Background

It is essential to attend the course sessions in order to get the required competences.

Final assessment will be carried out upon the results of team-based case solution presentation.

Estimated by 10 criteria, maximum result is 100 points: 

Excellent result > 80 points out of 100

Good > 60 points < 70 points  points

Satisfactory > 40 points  < 50 points

Unsatisfactory > 0 points < 30 points

Recommended Reading List

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick.

Sokolova, K., & Kefi, H. (2020). Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services.

Sporn, J., & Tuttle, S. (2018, JUNE 06). 5 Surprising Findings About How People Actually Buy Clothes and Shoes. Harvard Business Review, pp. 1-5.

Wyman, O. (2017). Apparel Consumer Survey.

Apply Now

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