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Regular version of the site

Interview with the Regional Marketing and PR Director of Domina Group, Russian Branch, Journalist, Author of TV show Grand tour at Mediametrics, Ph.D., Associate Professor of HSE Natalia Belyakova

According to last Creative Economy Report, the future of the global economy will depend mostly on the projects related to the experience economy. The gross added value of the industry is steadily growing, second only to real estate transactions. So the answer to the question "Why learning experience economy?" is obvious. It's only remains to decide whether to spend a semester or two years increasing skills in this promising industry at the Higher School of Economics? Here are some arguments.
1. Knowledge of Russian market realities – your real competitive advantage
The Russian market is supersaturated with attention of investors. A strong government, working security system are the pledge of stability, which is "big money" loves. If your portfolio includes knowing of one of the most dynamic market for investment funds - you can raise your salary expectations.

2. St. Petersburg is creative and touristic capital of Russia. It's right time and place to find your "purple cow" and "blue ocean"
The fact that Russia's second largest city have been actively developing and monetising experience economy’ sector during last years is a great chance to obtain practical knowledge. At the end of 2016 St. Petersburg became one of the leader of Russian cities on an index of Creative Capital rating (Calvert22 Fund and PwC Russia’s report). The city has more than 100 sq. m. of creative spaces, and this number continues to grow. 

For several years Petersburg was honored World Travel Award as the Best Tourist Destination in Europe – so the city is experiencing a real tourist boom. Every year at this market global chains open new hotels as well as local enterprises are developing. International and internal tourism are increasing. Saint Petersburg in the beginning of the XXI century is an ideal platform for observing rapid development of industry in which there is space for experiments, creative decisions and initiatives. The city which from the very beginning  was open to the Europe and other World now is living via experience economy.
Lecturers are actively involved in large-scale urban studies and know perfectly well situation in this industry from within. But the cases which students hear in the classroom go not only from the academic staff. The course involves a lot of workshops with top management of the HoReCa institutions etc. Students are provided with almost daily live communication with those who are moving industry here and now, taking the chance to go deeply in details of business.
3. Unforgettable experience of the experience economy
The brilliant capital of the Russian Empire is not only the most European city of Russia. Studying here incredible itself and it will be one of the brightest life experience. It worth to come and feel famous Russian hospitality and elegant charm of communication with locals. They are proud of current status of the city as "Cultural Capital of Russia".

Would you like some souvenirs? Matryoshka and earflaps are out of trend now. As a truly valuable trophy let yourself take home a certificate of your internship or study at the Higher School of Economics – one of the leading Russian universities, occupying high positions in QS World University Rankings