The name of the ‘Experience Economy: Hospitality and Tourism Management’ Master’s programme directly reflects the range of knowledge and skills acquired by its graduates. In other words, they will readily find employment in the ‘experience’ industry – a fresh combination of fields with the aim of providing consumers with a wide range of experiences. What technologies are used to create such experiences? What activities are most common in this are? And, a key question – how can one create a positive experience through a certain product or service? These are just some of the issues to be considered in the experience economy.
Tourism is one of the most obvious fields for the experience economy. Owing to changes in environment, language, food, and almost everything else, we can get new emotion experiences almost in an instant. Nevertheless, this isn’t the only area worthy of attention. For instance, consumers aren’t always ready or able to go on a trip. Furthermore, they often want to get new experiences ‘here and now’. Therefore, the value of this programme is that the students learn about creating consumer experiences in the heat of the moment and, this is essential over the long-term, how to convince consumers to travel somewhere in order to find interesting experiences. Therefore, graduates of the programme possess the right skills for creating or cultivating experiences, as well as working in various organizations engaged in the experience economy.