Graduates can readily develop their career tracks in business and non-profit organizations in tourism and hospitality, as well as many related areas. For instance, they tend to be employed at large hotel management companies and hospitality networks, travel operators, public and municipal culture, sports, and tourism administrative bodies, and cultural institutions, as well as non-profit organizations engaged in developing national and international tourist products.
In their studies, students have many opportunities to get involved in various projects, thereby providing them with professional experience, as well as real possibilities for further employment. One of the most large-scale and interesting efforts involving students of the ‘Experience Economy’ Master’s programme is the ‘Museum Quarter’ project in St. Petersburg. Below, Ksenia Kuzmina shares some details about the project.
In 2015, the Museum Quarter project was recognized as the ‘Best Touristic Project’ at the Intermuseum-2015 Competition. Since 2015, the Laboratory of Cultural Economics has taken active part in developing the Museum Quarter, a cultural touristic cluster in the historical centre of St. Petersburg.
The territory of the Museum Quarter is currently framed by the Moyka River Embankment, Kryukov Canal Embankment, Konnogvardeysky Bulvar and Isaakievskaya Ploshad. Furthermore, it connects Dvortsovaya Ploshad and Alexandrovsky Garden with Novaya Gollandiya and Kolomna.
- The Museum Quarter includes the following museums and exhibition centres:
- State Museum of Religion History;
- Popov Central Museum of Communications;
- Central Navy Museum;
- Isaakievsky Cathedral;
- Nabokov Museum;
- ROSPHOTO Museum;
- Manezh Exhibition Centre;
- Russian Vodka Museum;
- Cat Republic.
The main thrust of the project is to develop new international and local tourism programmes, as well as promote St. Petersburg’s tourist brand.
Moreover, the key activities include building partnerships through effective interactions between public institutions and companies involved in the tourism, food services and hospitality industries in the Museum Quarter, as well as organizing cultural and entertainment events both for tourists and local residents (e.g., topical excursions, museum tours, and concerts).
The project group of the Laboratory of Cultural Economics, in conjunction with the Popov Central Museum of Communications, the State Museum of Religion History, and the St. Petersburg State University Institute of Philosophy Department of Museum Studies and Monument Protection, has started developing the Youth Information and Tourism Centre ‘Museum Quarter,’ which will be launching and promoting walking excursions, museum tours and various types of quests.