Delivered at:: Department of Management

Course type:: Elective course

When:: 2 year, 1, 2 module

Abstract

E-Business is a programme training experts in managing business with the use of the Internet. The programme includes disciplines necessary for business activities, both with the use of the and without the use of the Internet. At the same time, it involves a strong technological component. It covers the whole spectrum of IT, but focuses on telecommunication technologies, particularly the Internet. As part of the human-science branch of the programme, the specifics of individual behavior in the Internet are studied, as well as the issues of application of agent programmes endowed with social behaviour. In addition to that, the course involves a broad managerial component providing an interdisciplinary competency. Special attention is paid to research work. The educational programme includes research seminars as well as pedagogical and research practical training.

Learning Objectives

Forming an understanding of the process and methodology of creating a startup and determining its effectiveness.
To provide students with a basic understanding of the online business process.
To acquaint students with the core competence of e-business and e-commerce formats.

Expected Learning Outcomes

Student assess the e-business field, find opportunities, make decisions on the most appropriate e-commerce strategy, approach to selection, business formats, financing while developing an effective business strategy.
Students apply research findings to online business and e-commerce.
Students assess critically the content and results of entrepreneurial theories and concepts.
Students identify possible ideas, evidence to support them, formulate thoughts and speak publicly on professional topics.

Course Contents

Jurisdictional aspects of e-commerce in the Russian Federation
Contracts in e-commerce
E-commerce and procedural features
The format of market places
Advertising in e-commerce
Consumer rights
Unfair competition
Intellectual property and personal data
EU legislation in the field of e-commerce

Assessment Elements

class activities
Group Project

Interim Assessment

2021/2022 2nd module
0.4 * class activities + 0.6 * Group Project

Bibliography

Recommended Core Bibliography

Breanne LaCamera. (2020). E-Commerce. Cherry Lake Publishing.

Recommended Additional Bibliography

Entrepreneur magazine. (2014). E-Business : Step-by-Step Startup Guide. Entrepreneur Press.

Master’s Programme 'International Business in the Asia-Pacific Region'

Contacts

E-business and E-commerce in Creative Industries

Course Syllabus