Global Strategies and New Business Models
- Able to develop sustainable, scalable and global business models to commercialize novel ideas
- Able to explain which business models can be used to deploy a new technological innovation
- Able to explain the substance of business model innovation and provide current examples in high growth industries (e.g., media and entertainment, healthcare, energy, social networking, enterprise software and services)
- Able to explain how different types of business models affect financial results, revenue models and resource requirements of a firm
- Able to translate a business model into financing needs for a startup or established company
- Utilize various approaches to opportunity identification for business model design
- Navigate entrepreneurial risk in business model development
- Assess the scalability of a business model
- Utilize tools, models and frameworks to identify and pursue value-oriented business model innovations
- Develop and implement entrepreneurial venture resourcing strategies
- Demonstrate the following oral communication skills: present ideas in an organized way / effective presentation delivery techniques/effective use of media in presentations/clear, confident responses to questions during presentations. .
- Demonstrate the following written communication skills: ideas presented in a logical and organized way / use appropriate spelling, grammar and writing structure / develop ideas fully and provide appropriate evidence to support their ideas in written work / create written materials that are suitable for purpose and audience.
- Demonstrate the following group and leadership skills in support of team performance: demonstrate commitment to team goals / contribute meaningfully to group discussions as well as written and oral presentations / manage relationships and deadlines to achieve personal, team and course objectives
- Business model: a cornerstone of a commercial enterprisestrategy, business model, financials & operations: Tying it all together • technology & business models • value creation mechanisms of business models • business model value matrix • business model problems of new technology-based companies
- Business model componentsBusiness model structure: the 4-quadrants framework • Market & industry analysis • Stakeholders and value propositions • Revenue model • R&D model • Production model • Go-To-Market model • Business model canvas • Lean canvas
- Generic and digital business models• Generic business model templates • Digital business models • Platforms
- Business model innovation• Innovation: general overview • Ideation & entrepreneurial design loop • Understanding your customers • Solution design & prototyping • Blue Ocean Strategy
- Business model scalability• Managing organizational growth • Business model scalability
- Global business models• Global strategy • Global business models
- Business model validation• Entrepreneurial uncertainty • Business model validation • Lean startup approach
- Financial view of business models• Financial view of business model: implications of business model choices • Investor view on financial statements
- Disruptive business model innovations• Disruptive business models • Responding to industry disruption
- Establishing and growing the business model: from startup to a public company• Opportunity-based growth management (OGM) • Entrepreneurial management system (EMS) • Entrepreneurial orientation
- Managing strategic uncertainty in business model design• Strategic uncertainty • Strategic optionality • Real options
- Interim assessment (3 module)0.25 * essay + 0.25 * exam + 0.25 * final project + 0.25 * seminar activities
- Casadesus-Masanell, R., & Ricart, J. E. (2011). How to Design A Winning Business Model. Harvard Business Review, 89(1/2), 100–107.
- de Jong, M., & van Dijk, M. (2015). Disrupting beliefs: A new approach to business-model innovation. McKinsey Quarterly, 3, 66–75.
- Charitou, C. D., & Markides, C. C. (2003). Responses to Disruptive Strategic Innovation. MIT Sloan Management Review, 44(2), 55–63.
- Christensen, C. M., RAYNOR, M., & MCDONALD, R. (2015). What Is Disruptive Innovation? Harvard Business Review, 93(12), 44–53.
- Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing Your Business Model. (cover story). Harvard Business Review, 86(12), 50–59. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=35386627
- Lund, M., & Nielsen, C. (2018). The Concept of Business Model Scalability. https://doi.org/10.5278/ojs.jbm.v6i1.2235
- The accidental internationalists: A theory of born globals. (2014). Entrepreneurship Theory and Practice, 38(1), 117–135. https://doi.org/10.1111/etap.12076