“Generational Theory in Times of Turbulence: Challenges of Integrating Generation Z into Corporate Culture”. Guest Lecture on the Course “Financial Analysis”

On December 10, the “Financial Analysis” course concluded with a guest lecture: “Generational Theory in Times of Turbulence: Challenges of Integrating Gen Z into Corporate Culture.”Anna Parinova, talent management expert, shared insights on how young finance professionals can successfully adapt within major Russian companies. The talk focused on real challenges — from the first working day to securing a desired position, while maintaining compliance and meeting KPIs and OKRs.

Anna discussed how Gen Z perceives corporate rules, what drives their career choices, and how to build a path from intern to trusted specialist.

She emphasised: adaptation is not only about the company — it’s about the individual. Successful integration starts with understanding your professional identity and ends with your impact on business processes.

The lecture was an open dialogue: students asked sharp questions, shared personal experiences, and Anna responded with honest, practical advice.

Thank you for the genuine exchange of knowledge and energy!