Startups in Arts and Culture

2021/2022

Academic Year

RUS

Instruction in Russian

3

ECTS credits

Delivered at:

Department of Management

Course type:

Elective course

When:

2 year, 2 module

Instructor

Шокола Яна Владимировна

Программа дисциплины

Аннотация

The aim of the course is to provide understand the basics of the entrepreneurial process, factors affecting entrepreneurship in the context of the creative economy. The students will acquire an understanding of global processes in entrepreneurship, main concepts of entrepreneurship; learn about key data sets, organizations, structures supporting entrepreneurship. Students will learn techniques of idea creation and validation approaches to opportunity analysis, techniques of industry analysis; development of start-up business models; model validation; funding strategies. Students acquire the following skills: Apply entrepreneurial thinking; create and discover entrepreneurial opportunity (creative startups) in art, culture, and creative sector; know practical aspects of startups.

Цель освоения дисциплины

• development by students of the concept of creating a startup

Планируемые результаты обучения

• Students will go through all the stages of a startup from creating an idea to developing a plan, market strategy, promotion strategy, legal strategy.

Содержание учебной дисциплины

• Entrepreneurial Opportunities
• Idea generation framework
• Funding sources from Bootstrapping to IPO
• Legal issue
• Networking. Interaction with entrepreneurial peers
• Market driven concept development
• Final report development

Элементы контроля

• participation in seminars
• homework
• defense of a startup project
• exam

Промежуточная аттестация

• 2021/2022 учебный год 2 модуль
  0.15 * participation in seminars + 0.3 * exam + 0.25 * homework + 0.3 * defense of a startup project

Список литературы

Рекомендуемая основная литература

• Per Davidsson. (2003). The Domain of Entrepreneurship Research: Some Suggestions. Http://Www.Ihh.Hj.Se/Eng/Research/Publications/Wp/2003_3_the_domain_of_entrepreneurship_research.Pdf.
• Steve Blank, & Bob Dorf. (2020). The Startup Owner’s Manual : The Step-By-Step Guide for Building a Great Company. Wiley.

Рекомендуемая дополнительная литература

• Dimo Dimov. (2011). Grappling with the Unbearable Elusiveness of Entrepreneurial Opportunities. Entrepreneurship Theory and Practice, 1, 57. https://doi.org/10.1111/j.1540-6520.2010.00423.x