• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Geopolitics and its Influence on Business

2021/2022
Academic Year
ENG
Instruction in English
3
ECTS credits
Course type:
Elective course
When:
1 year, 3, 4 module

Course Syllabus

Abstract

This course responds to the two major challenges of the years 2025-2030. The first is the resurgence of political, religious and cultural identities generated by widespread connection. At present, executives are insufficiently trained in deciphering cultures and geopolitical complexity. This results in multiple blockages between the parties and ultimately a net loss of business opportunities. The second challenge relates to the tensions generated by the gap between technological acceleration on the one hand and the growing inertia of organizations in which leadership is struggling with sometimes watertight individual digital bubbles. To meet these challenges, the course intends to stimulate a sometimes inhibited part of the intelligence of future executives by establishing constant connections between entrepreneurial action, geopolitical and cultural issues and the technological changes underway. Concretely, it offers them an operational toolbox allowing them to enter into a culture, to anticipate technological developments and above all to build their own business.
Learning Objectives

Learning Objectives

  • The course geopolitics and its influence on business has set itself a concrete objective: to train entrepreneurs armed with real business intelligence allowing them to identify business opportunities with subtlety, to seize them promptly, while building a sufficiently flexible organizational model, so that it can adapt to an eminently changing and fluid context.
Expected Learning Outcomes

Expected Learning Outcomes

  • Understanding the cultural background in order to avoid business failures.
  • Understanding the geopolitical context in order to limit the business risks.
  • Understanding the specific human context so as to put in place sustainable deals.
Course Contents

Course Contents

  • Lecture 1 – Individual character profile and business
  • Lecture 2 – When businessmen were confronted to the psychology of crowds
  • Lecture 3 – Permanent connection and the individualisation of business offers.
  • Lecture 4 – National characters and its application to business.
  • Lecture 5 – Operating in various civilisational contexts
  • Lecture 6 – Tensions on the continents and its impact on business
  • Lecture 7 – Maritime confrontations and its economic consequences
  • Lecture 8 – Geopolitics seen from the sky
  • Lecture 9 – Civil war and business
  • Lecture 10 – The economic impact of epidemics
  • Lecture 11 – The geopolitics of finance
  • Lecture 12 - Dedollarisation
  • Lecture 13 – The world in 2040, the American view
  • Lecture 14 – A French perception of geoeconomics in 2040
Assessment Elements

Assessment Elements

  • non-blocking Oral examination
  • non-blocking Written project
    Students are expected to submit a two-page (max.1,000 words) description of a business case.
Interim Assessment

Interim Assessment

  • 2021/2022 3rd module
  • 2021/2022 4th module
    0.5 * Oral examination + 0.5 * Written project
Bibliography

Bibliography

Recommended Core Bibliography

  • Bernays, E. L., & Miller, M. C. (2005). Propaganda. Ig Publishing.
  • Blaise Pascal. (2021). Thoughts - Pensées. Otbebookpublishing.
  • Francis Bacon. (2020). The New Atlantis: Vol. Digital Original. Open Road Media.
  • Gustave le Bon. (2020). Psychology of Crowds. Sparkling Books Limited.
  • Tarde, G. de. (1962). The laws of imitation /.

Recommended Additional Bibliography

  • Maeterlinck, M., & Sutro, A. (1913). The life of the bee,.
  • Taine, H. 1828-1893., & Durand, J. 1822-1908. (1878). The origins of contemporary France .