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Regular version of the site

Consumer Behaviour

2019/2020
Academic Year
ENG
Instruction in English
3
ECTS credits
Course type:
Elective course
When:
2 year, 1, 2 module

Instructor

Course Syllabus

Abstract

The course explores the conceptual foundations of consumer behavior. It also gives an overview of a state-of-the-art consumer analysis and analytics and demonstrates its practical value. The course consists of lectures and tutorials (18 and 18 hours correspondently). The tutorials involve group presentation, problems solving, case study discussion and the individual assignment during seminars.
Learning Objectives

Learning Objectives

  • find and evaluate new market opportunities, form and evaluate business ideas, develop business plans for creating a new business
  • choose tools, modern technical means and information technologies for processing information in accordance with the assigned scientific task in the field of management
  • make management decisions and is ready to bear responsibility for them
Expected Learning Outcomes

Expected Learning Outcomes

  • be able to collect, analyze, store data in accordance with common scientific and ethical standards
  • be able to participate in russian and international research projects
  • be able to follow ethical norms and standards in professional field
  • be able to conduct research activity in an educational institutions and management of students' research activity
Course Contents

Course Contents

  • Consumer modeling
  • Consumer decision making process
  • Consumer satisfaction
  • Sources and collection of market information
  • Primary and secondary data collection
  • Case studies in marketing research
  • Quantitative analysis in marketing research
Assessment Elements

Assessment Elements

  • non-blocking Test1
  • non-blocking Test2
  • non-blocking Exam
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.4 * Exam + 0.3 * Test1 + 0.3 * Test2
Bibliography

Bibliography

Recommended Core Bibliography

  • Nair, S. R. (2009). Consumer Behaviour and Marketing Research : (text and Cases) (Vol. Rev. ed). Mumbai [India]: Himalaya Publishing House. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=332241

Recommended Additional Bibliography

  • Franses, P. H., & Paap, R. (2001). Quantitative Models in Marketing Research. Cambridge: Cambridge University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=73143