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Regular version of the site
Book
EU–Central Asian Interactions: Perceptions, Interests and Practices

Arynov Z., Bossuyt F., Davletova N. et al.

Abingdon: Routledge, 2024.

Book chapter
Refugee migration to the People’s Republic of China

Soboleva E.

In bk.: Handbook on Migration to China. Edward Elgar Publishing, 2025. P. 294-308.

Working paper
Symbolic Representations of ‘Sovereignty’ in Modern Political Discourse (Comparative Analysis of Contemporary Discourse From France, USA, Russia, and China)

Krivokhizh S., Akopov S.

Basic research program. WP BRP. National Research University Higher School of Economics, 2019. No. 65/PS/2019 .

Panel Session on Public Diplomacy Brings Together International Experts

On the penultimate day of International Partners’ Week 2026, the Institute of Asian and African Studies at HSE University — Saint Petersburg held a panel session dedicated to contemporary approaches to public diplomacy and the promotion of the international image of Eastern countries.

Panel Session on Public Diplomacy Brings Together International Experts

Photo courtesy of N. Philippova
Photo courtesy of N. Philippova

The session was moderated by Dr. Zhang Xin of East China Normal University and Elena Soboleva, Associate Professor at HSE University. Researchers and experts from Russia, China, Japan, Indonesia, Mexico, and France took part in the discussion.

During the session, Elena Soboleva addressed the impact of digital platforms and platform geopolitics on nation branding in Asia, while Juan Antonio Carmona García examined new forms of paradiplomacy and soft power in the twenty-first century. Rahmatsyam Lakoro focused on the relationship between destination branding, city branding, and nation branding in contemporary international communication.

Particular attention was also paid to regional approaches to public diplomacy and soft power. Maria Soloshcheva discussed the development of China’s soft power in Africa, Maria Chizhevskaya explored Japan’s humanitarian policy through the case of Gaza refugees, and Natalya Philippova analyzed the transformation of Israel’s public diplomacy during wartime. Throughout the discussion, the speakers emphasized that in today’s multipolar world, states increasingly rely on cultural, humanitarian, and informational resources to strengthen their positions on the global stage.

The panel discussion was concluded by Dr. Pierre-Emmanuel Thomann of ICES Vendée Catholic University, who emphasized the importance of international academic dialogue for understanding current developments in global politics and public diplomacy.

At the end of the session, students and participants had the opportunity to ask questions and continue the discussion in an open format. The panel was held in an atmosphere of active academic exchange and became a productive platform for international scholarly dialogue.