Tag "research projects"
For more than six months, HSE University-St Petersburg students have been studying the attitude of young people aged from 18 to 24 toward luxury brands. Guided by the lecturers of the Master's programme 'Arts and Culture Management', eight Master's students and three Bachelor's students conducted three large stages of research on the young audience: in-depth interview, survey and experiment. The research resulted in the portrait of the potential luxury brands consumer among the youth. Read more about the research results.
The results of the Russian part of the Global University Entrepreneurial Spirit Students' Survey (GUESSS 2021) have been published. It found that Russian students show interest in entrepreneurship more often and think about starting their own business five years after graduation. Galina Shirokova, Professor at the School of Economics and Management, Director of the Centre for Strategic Entrepreneurship, told us about other trends in the sphere of entrepreneurship.