Career Week 2020 at HSE St. Petersburg
From April 14 to 17 HSE University - St. Petersburg hosts the Career Week 2020 event. Here you can find the events that will be held in English.
April 15, 17:30 – 'Marketing During a Recession & the Rise of Marketing Analytics'
In the first part, Mr Lee will explain what decades of marketing research have revealed about the winning strategies for companies to adopt during a recession. What is the role of marketing during the coronavirus outbreak, lockdowns, and the recession that will follow? What changes and trends do we observe, and how should marketers react?
In the second part, we will discuss the increasing role that marketing analytics plays in businesses. This draws on Mr Lee’s background in econometrics and business analytics. Learn how marketers can quickly and easily increase their data literacy to benefit from a data-driven marketing world and achieve real results for businesses.
Speaker: Mr Gordon Lee, London-based marketing consultant.
As a trained economist, Mr Lee has a deep understanding of customer behaviour, business strategies, and the competitive and macroeconomic challenges that businesses face.
April 16, 17:30 - Discussion 'The Questions of Junior Researcher'
Are you looking for the most interesting and appropriate topic for your first term paper? Do you want to learn how to do serious research and go international? Don't know how to choose a research supervisor or how applied research differs from fundamental research? Think about what to do with your thesis in the future or what bonuses you can get from your academic career? These and other questions you can directly ask in the online discussion 'The Questions of Junior Researcher' to our experts - the Head of the Department of Finance, Angel Alonso Barajas, and the Head of the centre for youth research, sociologist Elena Omelchenko. The working language of the webinar is English. The second speaker will deliver a speech in Russian with a translation.
17:30 Professor Angel Alonso Barajas - Leading researcher of the International Laboratory of Intangible Assets, Academic Director of the educational program 'Management and Analytics for Business'.
18:10 Elena Omelchenko - Professor of the Department of Sociology, Director of the Centre for youth research, Academic Director of the educational program 'Modern social analysis'.
You may register for webinars in advance and then you will receive a notification about the beginning of the event.