Workshop Internationalization & Cross Cultural Management: 'Swiss & Russian Views and Perspectives by Academia and Business
Date: November 29-30, 2018
Venue: National Research University ‘Higher School of Economics’, St. Petersburg, 3A, Kantemirovskaya Str., room 436
Participants: National Research University ‘Higher School of Economics’ and ‘Bern University of Applied Sciences’
Support: Swiss Embassy in Moscow & State Secretariat for Education, Research and Innovation
Target audience: business scientists, researchers, students, entrepreneurs & managers specialized in international business and management
Agenda
Day 1 (November 29, 2018)
National Research University 'Higher School of Economics', St. Petersburg, 3A, Kantemirovskaya Str., room 436
| Hall, 4th floor 09.00 – 09.30 | Conference Welcome Prof. Sergey M. Kadochnikov, Director of HSE Campus in St. Petersburg Elena Rogova, Dean of Saint Petersburg School of Economics and Management Roger Kull, Swiss Consul General, St. Petersburg |
| Room 436 09.30 – 10.15 | Plenary Session I Prof. Dr. Paul Ammann, Head of Executive MBA in International Management, Bern University of Applied Sciences: 'Going International of Swiss Companies & Cross-Cultural Management' |
| Hall, 4th floor 10.15 – 10.35 | Coffee-break I |
| Room 436 10.35 – 11.20 | Plenary Session II Prof. Romie F. Littrell, HSE: 'The Business of International Business is Culture' Assoc. Prof. Tatiana Grischenko, HSE: 'International Business and Cross-Cultural Sensitivity' |
| Room 436 11.20 – 12.00 | Polina Borisova, Swiss American Hospitality Business School (SwissAm) Alexey Esakov, General Director Quattro Formaggi: Cross-Cultural Experience of Russian entrepreneur with the import of Swiss products to Russia |
| Hall, 4th floor 12.00 – 13.00 | Lunch |
| Room 436 13.00 – 14.00
| Alexander Reichberg, Mobatime Systems / Swiss Technopark: Cross-Cultural Management of a Swiss Company Producing in Russia Svetlana Osipova, Slotex, Internationalization & Cross-Cultural Experiences as Russian Company Exporting to Europe |
| Room 436 14.00 – 15.00 | Case-study: Merz + Benteli - Market Entry Russia & Cross-Cultural Management Facilitators: Prof. Dr. Paul Ammann, Daniel Rehmann & Natalia Ursul Prof. Dr. Paul Ammann, Head of Executive MBA in International Management, Bern University of Applied Sciences: Introduction to Case Study: Framework, Tools, Structure, Tasks, Presentations |
| Hall, 4th floor 15.00 – 15.30 | Coffee-break II |
| Room 436 15.30 – 17.30 | Case-study: Merz + Benteli - Market Entry Russia & Cross-Cultural Management Facilitators: Prof. Dr. Paul Ammann, Daniel Rehmann & Natalia Ursul Presentation & Discussion Certification & Photo Session (Eugen von Arb) |
Day 2 (November 30, 2018)
Swiss Technopark Mobahaus, St. Petersburg, 46, Sedova Str.
| 13.30 – 14.45 | Swiss Technopark Mobahaus Welcome & Greetings |
| 13.45 – 15.30 | Internationalization & Cross-Cultural Management: Swiss & Russian Experiences Cross-Cultural Differences between Switzerland & Russia with a Case Study: Assoc. Prof. Natalia Ursul & Daniel Rehmann Presentation Swiss Technopark, Nadya Zhuk Import Replacement Policy and Production Localization in Russia, Nadya Zhuk Born Globals, Prof Paul Ammann HSE Career Development Center, Anna Kotova |
| 15.30 – 16.00 | Swiss Technopark Tour: Nadya Zhuk & Eugen von Arb |
| 16.00 – 16.30 | Discussion with Startups & Companies in Mobahaus Result of Case Study& Photo Session (Eugen von Arb) |
| 16.30 – 17.30 | Coffee Break, Closing Session |
Registration
Participation in the workshop is free of charge, but registration is required (open by November 28, 2018)*.
Please fill in the registration form here.
* UPD November 27, 2018
Registration for the workshop has been closed because we have reached the maximum number of participants for the event.