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Workshop Internationalization & Cross Cultural Management: 'Swiss & Russian Views and Perspectives by Academia and Business

Date: November 29-30, 2018

Venue: National Research University ‘Higher School of Economics’, St. Petersburg, 3A, Kantemirovskaya Str., room 436

Participants: National Research University ‘Higher School of Economics’ and ‘Bern University of Applied Sciences’

Support: Swiss Embassy in Moscow & State Secretariat for Education, Research and Innovation

Target audience: business scientists, researchers, students, entrepreneurs & managers specialized in international business and management

Agenda

Day 1 (November 29, 2018)

National Research University 'Higher School of Economics', St. Petersburg, 3A, Kantemirovskaya Str., room 436

Hall, 4th floor

09.00 – 09.30

Conference Welcome

Elena Rogova, Dean of Saint Petersburg School of Economics and Management

Prof. Sergey M. Kadochnikov, Director of HSE Campus in St. Petersburg

Roger Kull, Swiss Consul General, St. Petersburg

Room 436

09.30 10.15

Plenary Session I

Prof Dr. Paul Ammann, Head of Executive MBA in International Management, Bern University of Applied Sciences: Going International of Swiss companies & Cross Cultural Management

Hall, 4th floor

10.15 10.35

Coffee-break I

Room 436

10.35 11.20

Plenary Session II

Daniel Rehmann & Natalia Ursul: Cross-Cultural Differences between Switzerland & Russia

Room 436

11.20 – 12.00

Polina Borisova, Swiss American Hospitality Business School (SwissAm)

Alexey Esakov, General Director Quattro Formaggi: Cross-Cultural Experience of Russian entrepreneur with the import of Swiss products to Russia

Hall, 4th floor

12.00 – 13.00

Lunch

Room 436

13.00 – 14.00

 

Alexander Reichberg, Mobatime Systems / Swiss Technopark: Cross-Cultural Management of a Swiss Company Producing in Russia

Svetlana Osipova, Slotex, Internationalization & Cross-Cultural Experiences as Russian Company Exporting to Europe

Room 436

14.00 15.00

Case-study: Merz + Benteli - Market Entry Russia & Cross-Cultural Management

Facilitators: Prof. Dr. Paul Ammann, Daniel Rehmann & Natalia Ursul

Prof. Dr. Paul Ammann, Head of Executive MBA in International Management, Bern University of Applied Sciences: Introduction to Case Study: Framework, Tools, Structure, Tasks, Presentations

Hall, 4th floor

15.00 15.30

Coffee-break II

Room 436

15.30 17.30

Case-study: Merz + Benteli - Market Entry Russia & Cross-Cultural Management

Facilitators: Prof. Dr. Paul Ammann, Daniel Rehmann & Natalia Ursul

Presentation & Discussion

Certification & Photo Session

 

Day 2 (November 30, 2018)

Swiss Technopark Mobahaus, St. Petersburg, 46, Sedova Str.

14.30 – 14.45

Swiss Technopark Mobahaus

Welcome & Greetings

14.45 – 16.30

Swiss Technopark Mobahaus: Born Global & Internationalization & Cross-Cultural Management: Swiss & Russian experiences

Cross-Cultural Differences between Switzerland & Russia with Case Study: Natalia Ursul & Daniel Rehmann

HSE Innovation & start-up park: Anna Kotova

Born Global & Swiss Companies: Paul Ammann

Presentation Swiss Technopark: Nadya Zhuk

Discussion with Startps & Companies in Mobahaus

16.30 – 17.00

Swiss Technopark Tour: Nadya Zhuk & Eugen von Arb

17.00 – 17.30

Discussion: Result of Case Study & Photo Session (Eugen von Arb)

17.30 – 18.30

Coffee Break, Closing Session

 

Registration

Participation in the workshop is free of charge, but registration is required (open by November 28, 2018). 

Please fill in the registration form here