Политические и социальные кампании

2018/2019

Учебный год

RUS

Обучение ведется на русском языке

4

Кредиты

Кто читает:

Департамент политологии и международных отношений

Статус:

Курс по выбору

Когда читается:

3-й курс, 4 модуль

Преподаватель

Быстров Петр Евгеньевич

Программа дисциплины

Аннотация

The course will cover electoral campaigning throughout all its steps (researching the context, the electorate, setting the goals, fund-rising etc.), as well as social campaigning, namely activism, non-profit organizations’ projects etc. The course also covers such issues as public communications and media relations, including the Internet.

Цель освоения дисциплины

• The goal of this course is give students an overview of political and social campaigning research and practice.

Планируемые результаты обучения

• Student can perform planning and organization of political campaigns
• Student is familiar with and able to perform researching and targeting for political campaigns
• Student is familiar with fundraising and legal aspects of political campaigns
• Student understands role of political communication and mass media in campaigning
• Student knows about ethics of political campaigns
• Student is familiar with civil society and grassroots activities
• Student is familiar with basics of public advocacy campaigns
• Student is familiar with different examples of actual campaigning

Содержание учебной дисциплины

• Political Campaigns: Planning and Organization
• Researching and Targeting
• Fundraising and Legal Aspects of Electoral and Political Campaigns
• Political Communication, Mass Media and New Media in Campaigning
• Ethics of Political and Electoral Campaigns
• Civil Society and Grassroots Activities
• Public Advocacy Campaigns: Basics
• Cases and Examples of Campaigning

Элементы контроля

• In–class participation
  the level of a student’s contribution to the seminar work (roleplay games, group work, discussions), its quality and quantity.
• Group Project
  In the group project students are to develop a plan of a political (electoral) or social campaign. The projects are presented in class at the final seminar.
• Exam

Промежуточная аттестация

• Промежуточная аттестация (4 модуль)
  0.35 * Exam + 0.26 * Group Project + 0.39 * In–class participation

Список литературы

Рекомендуемая основная литература

• Shaw, C. (2014). The Campaign Manager : Running and Winning Local Elections (Vol. Fifth edition). Boulder, Colorada: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=679930
• The Oxford handbook of social movements / edited by Donatella Della Porta and Mario Diani. (2015). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edswao&AN=edswao.451892429

Рекомендуемая дополнительная литература

• Foster, S. (2010). Political Communication. Edinburgh: Edinburgh University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=324975
• Nelson, C. J., Dulio, D. A., & Medvic, S. K. (2002). Shades of Gray : Perspectives on Campaign Ethics. Washington, D.C.: Brookings Institution Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=91967
• Steven Ward, Diana Owen, Richard Davis, & David Taras. (2009). Making a Difference: A Comparative View of the Role of the Internet in Election Politics. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.4717EFEF